A Czech dream – a supermarket for a better life! Radio and TV ads, flyers and huge neon signs were inviting Czechs on the opening of a very large store. On May 31, some 4.000 people showed up on a wide, green field where there was a facade, ten-meters-high and 100-meters-wide. The greatest consumerist fraud ever was the work of Remunda and Klusak, who spent their entire scholarship for this provocative and funny story about oncoming capitalist consumerism in the country that is still trying to adapt to it. The film examines its psychological and manipulative power. Many festivals chose their experiment for their selections (Rotterdam, Karlovy Vary, Locarno, London, Cottbus, Tribeca, ...).
Filip Remunda
Filip Remunda is the co-founder of the Institute of Documentary Film. In addition, he heads the Hypermarket Film production company with Vít Klusák, and together they filmed Czech Dream (2004) and Czech Peace (2010).
Vít Klusák
Vít Klusák, born in 1980, is a graduate of the Department of Documentary Film at FAMU, Prague. Since 2005 he has been teaching in the same department (Film Narration). He studied photography at the Industrial Graphic Arts School in Prague and has had two solo shows of photography. At present, in addition to the Nošovice project, he is preparing a black comedy film ‘My Three Brothers’ based on the fairy tale of the same name by the Czech writer Karel Jaromír Erben. He lives in Prague and runs the independent production company Hypermarket Film Ltd. Selected Filmography: ‘Czech Peace’ (2010), ‘Intermission’ (2006), ‘Czech Dream’ ( 2004), ‘Heaven’ (2003), ‘Jazz War’ (2001), ‘Digestive’ (2000), ‘Origin of the World’ (1999).
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Czech Dream
Czech Republic
2004, 87', 35 mm
Directed by:
Filip Remunda, Vít Klusák
Screenplay by:
Filip Remunda, Vit Klusak
Cinematography:
Vit Klusak
Edited by:
Zdenek Mrek
Music:
Hynek Schneider
Producer:
Filip Čermak
Produced by:
Hypermarket film
